Kids

Slumberkins soft toys with themed children's books
March 28, 2024

13 Creative Kid-Friendly Gifts Spotted at the Inspired Home Show

From gourmet tools that make eating fun to gifts that help kids develop social skills, these gifts will appeal to kids and parents alike.

ToyFest light-up sign
March 28, 2024

What You Missed at ToyFest 2024 and What You Need to Do to Prep for 2025

See what's coming for ToyFest next year and get a recap of everything that went down during the 2024 event earlier this month.

Sky Castle Toys Sticki Rolls
March 28, 2024

These New Bracelets From Sky Castle Toys Give Kids a Chance to Share, Wear Stickers

Dubbed Sticki Rolls, these new bracelets combine the “love of stickers with the latest trends in fashion accessories."

The Op Games Beatles Monopoly
March 26, 2024

The Op Games is ‘Hearing the Music’ Thanks to Its Latest Collab With the Beatles

To celebrate the band's 60th American anniversary, the game maker has created a limited-edition version of the popular Monopoly game.

Tonies x Blippi 2024
March 26, 2024

It’s Blippi! Meet the Children’s Entertainer Tonies Just Partnered With for New Collection

Blippi joins Tonies for the first time with six new educational and entertaining adventures that teach about the natural world and more.

STEM Toys, Parent working with kids on project Deposit Photos
March 19, 2024

25 Toy Association-Approved Toys That Can Kick-Start Spring Learning

Check out a few toys that have earned an official "STEAM Stamp of Approval” and can help support learning as the weather warms up.

Summer Products collage 2024
March 19, 2024

21 Products to Splash into Your Summer Stock

Summer has everything – warm weather, sunny skies, a plethora of outdoor activities to stay busy. It’s the favorite time of year for many consumers. According to a survey by the National Recreation and Park Association, nearly half of Americans (49 percent) say their favorite outdoor activity in the summer is going for a walk […]

Genius of Play Let's Play – A Playbook for All Abilities
March 14, 2024

The Toy Association Is Honoring Developmental Disabilities Awareness Month with This New Guidebook

See the 12 new play ideas and learn how they help children meet developmental milestones and promote social inclusion.